Brand Focus: Eylure False Eyelashes


There has been a large increase in the number of brands selling or specialising in false eyelashes and it can be often hard to know which to purchase. Surely they are all the same - same quality, same strength glues etc.? This may be impossible to answer but there are some well established brands that have stood the test of time and proven their worth and one of those brands is Eylure.

Brand Focus: Eylure False EyelashesBrand Focus: Eylure False EyelashesBrand Focus: Eylure False EyelashesBrand Focus: Eylure False Eyelashes


A little trip down memory lane...

The story of the creation of Eylure is quite a magical one. Like other great classics e.g. Max Factor and Yves Saint Laurent, this brand was created by men. The story starts in the 1940’s where two brothers were hard at work for the British film industry as makeup artists. They were very talented in their craft and had the honour of working with the biggest and brightest stars of that era. They began to feel frustrated at the lack of good quality equipment on offer to complement their clients, so they decided to make their own and Eylure was born.

David and Eric Aylott’s mission was to enhance the beauty of the wearer’s eyes with their extensions as well as their own makeup cosmetics and stick on nails. Their creations grew from strength to strength and became a hit in Chemists and Department stores alike. Their very first lashes were made of fur and were increasingly popular with American’s who liked to call them Mink lashes.

Brand Focus: Eylure False Eyelashes
Brand Focus: Eylure False Eyelashes

By the 1960’s the brand was already well established and they opened the world’s first factory to mass produce eyelashes in Cwmbran. They were advertised by magazines as prestigious as VOGUE, worn by the likes of Twiggy and Dusty Springfield and by 1966 they were presented with the Queens Award to Industry. The 60’s was undoubtedly a huge turning point in their achievements and themes of this era can be seen through their branding now.

Brand Focus: Eylure False Eyelashes
Brand Focus: Eylure False Eyelashes
Brand Focus: Eylure False Eyelashes


Back to reality…

Eylure have remained as a trusted figure in the beauty industry, branching out further with the tools and accessories that they offer their customers. They are arguably the biggest brand on the market but they have stayed true to form and ensured their products remain at an easy, accessible price. They have a style to suit everyone’s tastes and a variety of colours also. They still prove a popular choice for celebrities with wearers such as Victoria Beckham and have campaigns with the likes of Girls Aloud and Katy Perry.

In 2012, the brand celebrated its 65th birthday and marked the occasion by releasing a special 65th anniversary ran ge of lashes. The packaging is gorgeous - vintage inspired with bright pops of colour, a reminder of their success in the 60’s. The lashes are a retro London theme with names such as “London’s calling” and “The Chelsea Look”.


Brand Focus: Eylure False Eyelashes

The brand now offers a huge range of lashes and accessories. They are the one stop shop for your beauty needs. The lash styles on offer include; pre-glued, strip lashes, individual lashes and flick lashes. Their styles include natural, lengthening, textured, volumising, definition, exaggerated, dramatic, party and festival. Eylure's accessories range boasts a large selection of beauty aids such as Brow Shapers, Eyebrow Pencils, eyelash application kits, body tape and a selection of long lasting false eyelash adhesives. In 2014 Eylure began the process of rebranding and packaging their products. The feel of the new packaging is very era evoking and has the feel of an old fashioned newspaper. We are loving the fact they are remaining true to themselves and the Brothers who created this iconic brand.

Brand Focus: Eylure False Eyelashes

What you love...

Here are the top 5 most popular Eylure lashes that we stock:

1. Eylure Fluttery Light 117 

These gorgeous lashes are definitely the number one best seller by Eylure. What's great about these lashes are you can get your hands on them in so many different forms - just the one pair, as a twin pack or multipack and even pre-glued! Be as stocked up as you want with these incredible lashes. The hint is in the name with them- they are light, wispy and are such a classic style. Perfect for everyday wear, or to add a little something to an evening look.

2. Eylure Fluttery Light 008

In the same Eylure range, the second best sellers have to be the Fluttery Light lashes in style 008. Similar, yet completely different to style 117. These lashes are 3/4 length, which makes them extremely ideal to elongate and enhance your outer lashes. They add a little drama, without being too much. What more could you ask for in a lash?!

3. Eylure Volume 101 

These lashes by Eylure are so popular, but it's so easy to see why. Style 101 provides the perfect amount of volume. They make your eyes pop, without being OTT - making them ideal for everyday wear. You can purchase these lashes on their own, as a multipack, pre-glued or even as part of a starter kit! If you want to experiment with your eye look, Eylure Volume in style 101 is a great place to start.

4. Eylure Lengthening 116 

Most lashes that provide length, automatically provide volume too, which can be extremely annoying. Well, you don't need to worry about this with Eylure Lengthening lashes in style 116, as these lashes are primarily designed to just provide length - how perfect! These lashes are ideal for pretty much any occasion, they provide a natural look whilst offering the perfect amount of detail to make your eyes pop.

5. Eylure Lash Squad X Sabina Hannan Royal Heiress

These lashes are well and truly one of a kind. They are cruelty-free, made from faux mink. Royal Heiress make your eyes look full and emphasised, by being comprised of thick V-shaped cluster. Designed for a more intense eye look, these lashes are perfect for special occasions, or even everyday wear if you want to be bold and make a statement. 

We hope you found the history of Eylure as interesting as we do. We enjoyed bringing you this Brand Focus addition, so keep your peepers on the blog for more Brand Focus posts on the other much loved lash brands that we stock!