BRAND FOCUS: PÜR Cosmetics Lashes


The latest Cruelty-Free false lash brand to hit is PÜR Pro Lashes from PÜR Cosmetics - how exciting! Keep on reading to find out who they are.

PÜR is an eco-friendly brand offering makeup and skincare products. With their cosmetic products taking the makeup world by storm they have branched out to false eyelashes. They first made their presence in the UK in 2012 and since hitting Marks and Spencer’s beauty departments they have been the talk around town for their pure product offerings.  

PÜR Cosmetics spent a lot of time developing their range of false eyelashes with celebrity makeup artist, Melanie Viger. Given her achievement within the industry and her own mink lash collection there was no doubt there would be a high demand for PÜR Pro Lashes and for it to go worldwide.

Together they came up with six gorgeous styles to enhance all eye shapes, whatever the occasion. What we love about the PÜR Pro 3D lash line is that they are handcrafted with the finest luxury silk for lightweight, natural looking and fuller lashes. They last up to 30 wears if looked after properly.  

PÜR Cruelty-Free Lashes


Subtle cluster spaced out lashes that subtly flare out for a lifted and wide eyed look. The fine lashes and flare makes the strip lash versatile making them the perfect lash from day to night. Accentuate your eyes further with a bold cat flick and pair with your favourite lipstick for amazing results.


A pair of lashes with alternating lengths and a fanned out finish, creating a textured and defined appearance. If you like medium length lashes that are not too dense, this lash is for you. A definite style steal for a date night with your bae.


Super long and wispy lash that elongates with a soft finish. The fine lashes blend seamlessly with your natural lashes, leaving them looking fuller. As the name Socialite suggests, this lash is perfect for any social or networking event.


These lashes are longer in length at the centre of lash and curl up away from the eyes, providing a round eye look. Thanks to the tapered ends these fabulous lashes look super natural. Perfect for close set and downturned eyes as they lift your eyes.


The most glamorous lashes from PÜR Pro lash collection yet. The lashes have an ultra-curl to them and graduates in length providing a fanned finished. Team with smoky eye makeup to stand out from the crowd.


Perfect lash to go down town with. A thick, full and dramatic lash for an effortless glam look. Crafted with luxury silk these lashes are super lightweight on the eyes. Go on, set a trend in these stunning lashes.

Grab your PÜR Pro Lashes here at All orders come with FREE 1st Class delivery when you spend £20 or more. We’d love to see you flaunting those peepers, so make sure to tag us at #welovelashes.