GET TO KNOW: Meet Saminah Chou


Tell us a bit about yourself..

I am a 22 year old makeup artist / beauty blogger based in London. I love getting creative and expressing myself through my skills and love to show my audience that there is so much more to makeup and to have fun with it.

So Saminah, where did it all begin for you as a Youtuber and MUA?

I started off blogging when I was 18. I had a passion for writing at the time so I randomly joined Blogspot and started writing about the makeup products I already had. I only had 4 products in total and was just starting to get into makeup. A few months later, I joined Instagram and started posting product shots which I realised I wasn’t very good at so I started posting makeup looks instead. In the beginning it was always neutral looks but once I stepped out of my comfort zone and started playing with colour, I found a new love for makeup. I discovered a new talent I didn’t know I had. However, I’m still learning and improving my skills, as an artist I believe there is always something new to learn. As for Youtube, I only started doing this over a year ago, I would always get asked to do tutorials so I finally joined and I love it!

You create amazing makeup looks. Where do you get your inspiration from?

Thank you! When I’m looking for inspiration I love to look at other artists pages or if there is a specific eye shadow palette I want to use I will sit down, swatch the shades and try to match up colours that will go together then go from there. Doing all of this can help especially when you have 0 ideas.

What advice would you give to someone who aspires to be a MUA?

Advice I would give is do not be too hard on yourself! Don’t compare yourself to other artists, keep practising and be patient. In the beginning, I wasn’t so great but I would watch so many tutorials to perfect my craft. Enjoy your journey and have fun!

If you could shadow ONE beauty guru, who would it be and why?

I have so many favourites but one person I have loved for years is Desi Perkins. I have learned so much from her. I love her vibe, I love how genuine she is and she is incredibly talented. When halloween comes around you just know she is about to kill it with her looks. I hope I meet her one day.

You can only choose 3 makeup products to use in your lifetime. What would you choose?

This is so hard!!!! Ok, lipgloss is a must, my favourite is Fenty Beauty glossbomb,  so shiny and glossy. I love bronzer so that is another product I cannot live without. Lastly, a brow pencil. I feel so put together when I have something on my brows.

Lastly, what are your go-to false eyelashes for an everyday look?

Ardell Double Wispies or Red Cherry Lashes in #523. They are so fitting for everyday looks.

Fun Facts

Current TV Show: I have so many favourite shows but right now it’s How To Get Away With Murder. It’s crazy, I love it so much, if you haven’t watched it you NEED to!

Favourite holiday: This year I went to Portugal and Paris for the first time and I loved both. I would definitely go back but to see other cities. There are so many countries I want to visit.

Quote you live by: “Imagine what you’d do if you weren’t afraid to fail” is a pretty powerful quote. I feel like a lot of us pull ourselves back from things we want to do because we get nervous and overthink. But you have to take the risk and go in with a positive mindset. I don’t think a lot of people realise how powerful they can be if they believed in themselves.

Biggest pet peeve: My biggest pet peeve is people who have no manners and look down on others. It’s probably one of the worst traits a person can have. We’re all the same. Always treat people how you want to be treated.

For makeup inspiration follow Saminah on She creates videos too on amazing glam looks: