Interview with Yazmae Cosmetics: Meet Jamie Charnock and Steven Yates


The latest lashes to land at are Yazmae Cosmetics. The brand has become well known within the professional makeup industry and was established in 2018. Offering a collection of timeless styles worn by celebs including: Jacqueline Jossa, Cara De La Hoyde and Amber Turner they're sure to turn heads wherever you go. 

We had the opportunity to interview the founders of Yazmae Cosmetics - Jamie Charnock and Steven Yates - here's what they had to say:

How did you start Yazmae Cosmetics?

Having previously worked for a big fashion brand, it opened our eyes on the capabilities of e-commerce. It wasn’t long until we spotted a little gap in the market to launch our first range of eyelashes. Having started off in a small garage with 5 styles, 50 of each. We sold out just after a week of trading! We knew this business had potential.

Let’s talk about the name Yazmae...

The Name Yazmae is named after my little sister, Yasmin-Mae. We felt confident in building a brand around a name that had meaning.

You have a great collection of lashes, can we expect an expansion of products in the future?

Yes, we have tried and tested many new products with some due to launch in the near future. We want Yazmae to be a brand which can enhance everyone’s beauty with quality products at reasonable prices.

Where did you get inspiration from for the names of the styles of your lashes?

We wanted the lashes to be easily recognisable and thought it would be a good idea to name each style after cities we have previously visited.

Top tip for false lash application...

Always trim your lashes to the perfect size to fit your eyes.

And always wait for the glue to become tacky before applying!

Are there any current lash trends you’re loving right now?

The bigger the lash, the better the lash!

What's the biggest lesson you've learnt in this journey?

The biggest lesson we have learnt is being persistent and positive on a daily basis.

Do you have a motto you live by?

Stay patient and trust your journey.

What are the FOUR items you never leave the house without?

Phone, keys, wallet, laptop

Does this remind anyone of Mr Zip from Britain's Got Talent?

Describe yourselves in THREE words..

Driven, fearless and positive.

Shop Yazmae Cosmetics Lashes through this link: