NEW IN: Classic Premium Lashes by Demure


After taking a break rebranding their lash collection, Demure lashes are now back in stock at! We are now proud stockists of their classic Demure collection. Featuring five beautifully hand-made false eyelashes you’re sure to find a pair that fits your eye shape and makeup look.

In 2013, Brunetty, founder of Demure lashes suddenly developed an addiction to false eyelashes and with this obsession she created her own business and made it into the lash industry. As the brand started to kick off they collaborated with Letitia Sophia, an international makeup artist who has created looks for Maya Jama and Winnie Harlow on a partnership, and Demure x Leticia Allure lashes were born. Now girls, that’s something to shout about, and what an achievement. 

All Demure lashes are made from premium human hair and top quality synthetic fibres. They are proud to be a cruelty free business where all of their products are certified as Cruelty-Free under the Leaping Bunny programme.

Premium Demure Lashes

Chloé: Elegant and effortless lashes for that perfect date night
Noémie: Lashes that give the ultimate flutter.
Aubrey: Fluffy clustered lashes that give your eyes the perfect lift

In addition to the three styles, they have also created two luxury silk styles; Giselle and Cindy. Both boasting volume and length – turning heads wherever you go.

Demure Luxury Giselle Lashes

Giselle – dramatic and mysterious

Cindy Luxury Demure Lashes

Cindy – criss-cross design to make your eyes bigger

Demure lashes are already flying off our shelves since relaunch. We also stock the Demure lashes adhesive. Remember, before trying any type of adhesive please ensure to do a patch test 48 hours before application. Buy your lashes from us now and you'll get FREE 1st Class delivery in the UK when you spend £20 or more. What are you waiting for? Don’t miss out!