Eylure has been the bestselling false eyelash brand in UK pharmacies and beauty retailers for years. With a presence in Boots, Superdrug, ASOS, and hundreds of independent stockists, they're the lash brand most UK women encounter first. But are they actually good? We tested their core ranges to give you an honest verdict.
Short answer: Eylure consistently delivers quality above their price point, with several standout styles that genuinely deserve their bestseller status. The Pre-Glued range is particularly innovative.
About Eylure
Eylure was founded in the UK in 1947 - yes, 1947 - making them one of the oldest false eyelash brands in the world. They pioneered the retail strip lash market in the UK and have been a fixture in British beauty ever since. They're now part of the Revlon group, but their UK heritage and formulation focus remain intact.
Shop the full Eylure collection at FalseEyelashes.co.uk.
Eylure Naturals Review
The Naturals range (031, 117, and others) is Eylure's entry-level everyday lash. These are designed to add subtle fullness and length without a dramatic false-lash appearance.
Construction: Lightweight natural fibres on a very thin cotton band. The band is so thin it disappears under even a minimal line of mascara.
Appearance: Genuinely natural. The 031 is the most popular - it adds approximately 20-25% more volume and a small amount of length, mimicking well-conditioned natural lashes perfectly.
The Texture Lashes 117 Multipack takes the Naturals concept and adds a slightly more textured finish for a more lived-in look.
Comfort: Very high. These are among the most comfortable strip lashes you can buy.
Reuse: 15-20 times with proper care.
Verdict: ⭐⭐⭐⭐⭐ - The Naturals range is the best everyday natural lash at this price point. If you want nobody to know you're wearing false lashes, start here.
Eylure Fluttery Light Review
The Fluttery Light range targets those who want volume without weight - essentially the "barely there" category.
The Eylure Fluttery Light 008 Multipack comes in a 3-pair multipack, making it excellent value.
Appearance: Ultra-light, feathery, with a fluttery quality that photographs beautifully. These catch light in a way that makes your eyes look bright and open.
Who they suit: Excellent for daytime wear, photography, and anyone sensitive to heavier lash styles. Also a great choice for beginners due to the forgiving light weight.
Verdict: ⭐⭐⭐⭐✩ - Genuinely beautiful lash that fills a specific gap in the market. The multipack makes them outstanding value.
Eylure Dramatic Lashes Review
The Dramatic range is where Eylure turns up the volume. Styles like the 126 are full, thick-lashed, and unapologetically glamorous.
The Eylure Dramatic 126 Twin Pack comes as two pairs - good value for a lash you'll return to for evenings out.
Appearance: Bold and high-impact. These work brilliantly for nights out, events, and occasions where you want your eyes to be the focal point.
Application: The slightly thicker band on dramatic styles is actually easier to apply as it holds its shape well.
Reuse: 20-25 times - the thicker band is more durable.
Verdict: ⭐⭐⭐⭐ - Excellent dramatic lash at a great price. If you're after impact, these deliver.
Eylure Luxe Silk Review
The Luxe range is Eylure's premium tier, featuring silk-mix fibres and more complex, layered construction.
The Eylure Luxe Silk Ascher is a multi-layered, wispy, cat-eye style that sits at the higher end of Eylure's price range.
Appearance: Much more complex than standard Eylure styles. The layered construction creates genuine depth and dimension.
Who they suit: Those who want a premium finish on a mid-market budget. Sits between standard Eylure and brands like House of Lashes in quality and price.
Verdict: ⭐⭐⭐⭐✩ - A step up that's genuinely noticeable. Worth it for occasions when standard styles won't cut it.
Eylure Pre-Glued Lashes Review
The pre-glued range is Eylure's most innovative product line. The adhesive is built into the lash band - you peel away a protective backing and press directly onto your lash line.
The Eylure Pre-Glued Volume 100 is a consistently bestselling option.
Application ease: Genuinely easy - this is the most beginner-friendly false lash system on the market alongside KISS Impress. No separate glue, no timing, no mess.
Hold: Strong enough for a full day and evening. Not quite as long-lasting as a quality separate glue (DUO), but more than adequate for most occasions.
Reuse: More limited than standard styles - approximately 5-8 uses before the adhesive loses effectiveness.
Verdict: ⭐⭐⭐⭐ - A genuine innovation that solves the biggest barrier for beginners. Trade-off is slightly lower reuse potential.
Eylure vs Ardell: The Definitive Comparison
Both are in the same price bracket and both are used by professional makeup artists. Here's how they compare:
| Category | Eylure | Ardell |
|---|---|---|
| Natural styles | Excellent (Naturals range) | Excellent (Naked range) |
| Band thickness | Very thin | Equally thin |
| Style range | Wide | Very wide |
| Availability UK | Extremely wide | Wide |
| Pre-glued option | Yes | No |
| Multipack value | Good | Very good |
| Professional use | Yes | Yes |
Bottom line: Both brands are genuinely excellent. Eylure's Pre-Glued range gives them a unique advantage for beginners. Ardell's multipack value is slightly better. Try both and see which suits your eye shape better - personal preference plays a big role.
Best Eylure Lashes by Use Case
| Use Case | Recommended Style |
|---|---|
| Everyday natural | Naturals 031 |
| Beginner | Pre-Glued Volume 100 |
| Night out | Dramatic 126 Twin Pack |
| Photography | Fluttery Light 008 Multipack |
| Premium occasion | Luxe Silk Ascher |
| Great value | Texture Lashes 117 Multipack |
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