Pinky Goat Lashes

About Pinky Goat Lashes

Founded in 2015 by beauty and fashion experts Maha Morley-Kirk and Elle Hardy, unique and innovative company Pinky Goat Lashes has fast become a multi-award winning, top-selling lash brand in retail stores across the Middle East.

Maha and Elle have really done their market research to establish what women want. After many years in the beauty industry, they found their niche and began to design their own line of false lashes. Focusing on creating a product for the modern-day Arab woman, they designed and developed their range of beautiful, long lashes which were lightweight and comfortable to wear.

Just one year after starting small, Pinky Goat quickly gained momentum, and continued to grow rapidly internationally. The founders consistently stay up-to-date with the latest trends in lashes and beauty to ensure they are offering the best quality products to their expanding client base. They have built a vast following of passionate beauty lovers and professional MUAs, and today their products can be found in over 2,500 stores across the globe.

Recent winners of the Pure Beauty Award for Best New Beauty Brand and Silver Winner of Best New Eye Product, Pinky Goat have certainly made a name for themselves within the beauty industry. Fast forward to 2018, Pinky Goat won the best false eyelashes award at Cosmopolitan Middle East Beauty Awards!

Coveted by beauty professionals and lash lovers across the globe, Pinky Goat has also been featured in renowned beauty magazines such as Cosmopolitan, Elle and Harper Bazaar to name a few.

Cruelty-Free?

You will be pleased to know that Pinky Goat's Lashes are Cruelty-free, and vegan! The lashes are handcrafted and use the finest Cruelty-Free materials of silk and human hair. So don't worry and wear away! If properly looked after, you should get 10 uses out of your lashes. You can't get much better than that!

Pinky Goat Lashes – The Collection

The Pinky Goat Lashes collection features a stunning range of handmade, faux-mink, vegan, reusable lashes. We are thrilled to be stocking four different collections, The 3D Silk Collection, The Glam Collection, Party Lashes and The Natural Collection. 

Each collection focuses on a different level of luxury, so there's a lash to cater to everyone's needs and budget. From ultra-natural to full-on glam, we’re positive you will fall in love with the Pinky Goat range, and find your perfect lash style suitable for any occasion.

All styles are completely Cruelty-Free, and are expertly designed by the Pinky Goat creative team, ensuring they all remain current and consistent. Pinky Goat also offers lash multipacks, allowing you to stock up on your favourite styles whilst saving money… What’s not to love?

Read on to find out more about each collection, including some handy tips from Pinky Goat to help you choose the perfect lash style for your eye shape.

Pinky Goat The 3D Silk Collection

Handmade from the most luxurious silk fibres, these multi-dimensional Pinky Goat false eyelashes are designed to beautifully enhance your eyes. Adding intense volume and length, these lashes are the perfect addition to your makeup look.

Pinky Goat The Glamour Collection

Perfect for evening makeup, these full-on glam lashes add striking intensity to your look. Ultra-voluminous, with stunning definition and an amazing curl.

Pinky Goat Party Lashes

Be the life and soul of the party with these bold and dramatic falsies. Enhance your party makeup and achieve a full volumizing effect and incredible length.

Pinky Goat The Natural Collection

Who said Pinky Goat false lashes were only for special occasions? Add a touch of chic to your everyday look with Pinky Goat The Natural Collection. Featuring gorgeously wispy falsies that will beautifully accentuate your natural features.

Eye Shape Guide

Almond Eyes

Does part of your iris disappear under the upper and lower lids?

If YES, you have almond-shaped eyes! This eye shape suits all lash styles. Accentuate your eyes with voluminous lashes for almond eyes that are evenly distributed along the lash band.

Hooded Eyes

Are your eyelids heavy-looking with no visible crease?

If YES, you have hooded eyes. This eye shape suits most lash styles. Enhance your eyes with voluminous lashes for hooded eyes that are evenly distributed along the lash band.

Deep-Set Eyes

Does the crease in your eyelid sit further back from the brow bone?

If YES, you have deep-set eyes. Your eyes suit styles that accentuate the outer corners with length, while leaving the inner corners with shorter hairs. Half lashes are the best lashes for deep set eyes.

Downturned Eyes

Do the outer corners of your eye droop down lower than the inner corners?

If YES, you have downturned eyes. This eye shape suits styles that have longer hairs at the outer edge to create a ’lift’ at the outer corners of their eye. Similar to deep-set eyes, half lashes are the perfect lashes for downturned eyes.

Prominent Eyes

Do your eyes stand out further than your eyelids?

If YES, you have prominent eyes. This eye shape suits intensely curled lashes with plenty of flutter, the hairs distributed evenly along the lash band. Avoid styles that are too voluminous.

Monolid

Do you have no crease between your eye socket and eyelid?

If YES, you have monolid eyes. This eye shape suits lash styles that are wispy and long in the centre, and shorter on the inner and outer edges. Wispies are a good choice of lashes for monolid eyes.

How to care for your Pinky Goat lashes

Pinky Goat Lashes are reusable, so now you have found your favourite pair, we bet you’ll want to know how to take extra special care of them! Read on for top tips from the ladies themselves about how to safely remove, clean and store your lashes, as well as expert advice on application.

Removal

1. Dissolve the glue. Using a cotton bud, dab some micellar water or any other oil-free makeup remover along the lash band and wait a few seconds for the glue to dissolve.
2. Gently remove the lashes. Gently push downwards on the lash band and pull lightly from the outer edge, peeling inwards towards your tear duct. If you notice any resistance, repeat the first step. Avoid pulling hard at the lashes as this will damage them.

Pinky Goat Hot Tips

With proper care, your Pinky Goat lashes can be worn up to 15 times!

1. Never apply mascara to your false lashes as it can cause damage and change the shape of the style. Apply mascara before your false lash application.
2. Remove all glue from the lashes using a cotton-bud and carefully peel-off any excess. Place the lashes carefully on a clean towel or tissue to dry.
3. Every time you remove the lashes, thoroughly clean the band using an oil-free makeup remover and a cotton bud. Never use water, false lashes are not designed to get wet!
4. Store in the original packaging or a lash container to prevent dirt and dust from collecting on the lashes, this will keep them in pristine condition ready to use again next time!

Easy Pinky Goat Application Tips

1. Handling with care, gently remove the lash from the tray by pulling softly from the lash band. Never tug on the lash hairs! Hold both edges of the lash band and gently roll between the fingers, this will help to loosen the band.
2. Measure the lashes against your natural lash line and trim any excess if required. Always trim from the outer edge of the lash, as trimming from the inner edge will ruin the style.
3. Apply a small amount of lash adhesive along the lash band and wait a couple of seconds for the glue to become sticky. Pinky Goat Lashes do not include glue, however we stock a fantastic range of lash adhesives in our online store, including Pinky Goat’s own brand: GlueMe.
4. Fix the lashes to your natural lash line, beginning at the centre. Gently press down the inner and outer edges until they sit comfortably and are snug against your lash line. If you struggle with this step, Pinky Goat recommends their Lash Applicator, specifically crafted for ultimate precision and ease. You can purchase this clever tool right now in our online store!

So, are you ready to buy from Pinky Goat? Or do you need a little more convincing... Have a read to see what our trustworthy falsie lovers think about Pinky Goat false lashes!

Great eyelashes, easy to apply. Look amazing - going out style. Kelsey

These lashes are amazing! I have so much volume and are a really lightweight pair of lashes to wear. I wear glasses and usually find voluminous lashes to be really 'heavy' feeling and get in the way of my lenses but these are a dream! I may start a collection of different Pinky Goat lashes to try and wear them more regularly if they are all like this!! Jenni

One of the most comfiest lashes I've used. They look so pretty as well! Rachel

Stunning lashes, love the effect they give! Great quality, very happy with them. Kirsty

So fluffy and lightweight! I wore these for my prom in 2018 for the first time and they have been my go to ever since. Last a long time if you take care of them and are a great price, can't beat it! Alyssa 

So, what are you waiting for? Go and browse Pinky Goat's wide range of lashes now. How about even using our subscription service! Decide on a pair of lashes and sign up to have them delivered to you every 2, 4, 6 or 8 weeks - whatever you prefer! Save yourself some time, money and effort and let us do the work for you.

The whole Pinky Goat collection here at FalseEyelashes.co.uk is 100% authentic and comes with FREE Royal Mail Tracked delivery in the UK when you spend £20 or more. Be sure to browse our impressive range of Pinky Goat lashes and place your order with us now!

An interview with the CEO

In May 2018, Maha Morley-Kirk had an exclusive interview with the prestigious Vogue magazine. When asked how she entered the world of beauty, Maha explains how it all started with fashion, and from the time she left high school, her career began to evolve.

“I have been involved in fashion since leaving school and there is a definite link between fashion and beauty. About seven years ago, I became the Head Franchisee of Inglot for Lebanon which meant I spent a lot of my time with some of the best Lebanese makeup artists.”

It was during this time that Maha discovered there was a huge need for a professional false eyelash brand that could meet the requirements of both professional makeup artists and eyelash lovers. Seeing a significant gap in the market, she, along with her partner Elle Hardy, set out to create their own eyelash line.

“I saw that there was a significant gap in the market for Pinky Goat as we would focus on professional quality lashes designed with the Arab woman in mind. I also wanted to create a brand that could innovate and educate. The innovation has continued into our new brow range, BrowMe, which we have just launched.”

Maha and Elle have taken every possible measure to ensure their products are manufactured with the utmost care and precision. “Every product has been made with exclusive formulations” she says, “in fact, I seem to have spent most of my time between our factory in South Korea, and Dubai to ensure the final product was absolutely perfect.”

All Pinky Goat products are ethically sourced, and Maha says that on her visits to the factories, she was amazed to see the skill and patience involved in the creation of a single lash.

Choosing a motto for Pinky Goat was simple. Both Maha and Elle wanted to be the absolute best at everything they did, which for them meant creating beautiful lashes that would be loved and appreciated by both consumers and professional makeup artists.

But choosing a name was less straight forward.

“Choosing a brand name took a surprisingly long time as I couldn’t think of a name that I Iiked.” Says Maha. “I had lists of possible names, but one by one I was crossing them off.”

But after thinking they might never find the perfect name for their brand, Maha had a ‘eureka moment’.

“One evening my daughter came downstairs asking if I had seen Pinky, her toy goat – Pinky Goat was born!” she laughs.

Maha believes that, when it comes to finding the perfect pair of false lashes, every woman has her own definition and personal specifications, but talks about her own lash goals.

“For me, they must be lightweight and deliver the look you want to create. I definitely want a different look if I am at a big evening event compared to Sunday morning in the office!”

When asked what has been the most defining moment in her career, Maha knew exactly what her answer would be.

“It was in London at the Pure Beauty Awards in November 2015. Whilst we always hoped to win the Best New Beauty Brand Award, when they announced we had actually won I was in shock. When I received the award, for once I was lost for words but very proud that a Middle East Company had won.”

Maha went on to explain how there have been many other highlights over the years, including opening their first location in the UK and working with some of the most well-renowned international makeup artists.

Maha has some strong advice for new beauty entrepreneurs who want to launch their own business.

“Be patient, be consistent, learn quickly from your mistakes and trust your instincts. There will always be opportunities but you really have to be prepared to work hard. Starting a business isn’t a nine to five job. It is 24/7, but if this is your passion then every moment is worth it.”

“We have grown from a small online business into one with well over 500 locations worldwide, we will pass our 1,000 location before the end of this year. Each step along the way has had to be planned, and my whole team has worked very hard, day in day out, to ensure we remain a leader in the eye world.”

Coming from a woman who has built her beauty empire from scratch, we think her wise words are definitely worth listening to!

With over a million products sold, you can’t blame us for wanting to get our hands on the lashes everyone is talking about! We're now proud to offer over 40 of Pinky Goat’s stunning lash styles, right here at FalseEyelashes.co.uk.

References

https://en.vogue.me/beauty/maha-morley-pinky-goat/

https://www.the961.com/lebanese-women-behind-brands-2020-forbes/