How to Apply Mascara


Although applying mascara may seem like an obviously easy thing to do, many of you may not have quite nailed the correct technique. To ensure you’re getting the best results possible from your favourite mascara, follow these few steps for long, fluttery lashes in a matter of minutes!

Step one: select your mascara

Arguably the most important yet often overlooked step, is selecting a mascara that caters specifically to your needs. When choosing a mascara, think about the three main things to consider; formula, longevity and brush.

Picking a formula that suits you is relatively easy, first of all you need to decide on the shade you would like, whether it’s brown, black or extreme black – narrowing this down will make it a lot easier to choose the right mascara for you.

Next, think about whether your goal is to add volume or focus more on length, then you can see which brush head would work best. If you like a lot of volume, then a large brush with bristles is your best bet, whereas if you prefer a defined, lengthened look a thinner, plastic wand will be a great option.

Last but not least, how long do you like your mascara to last? Do you need one that withstands all weather conditions? If so, opt for a waterproof formula that is guaranteed not to budge for long periods of time, whatever the weather.

Step two: curl your eyelashes

Curling your eyelashes is a step that shouldn’t be skipped in your daily beauty routine. Not only does curling your eyelashes make you instantly look more refreshed and awake, it also allows your mascara to perform better, and helps you to properly apply the mascara by making it easier for the wand to reach the root of the lash, and evenly coat it from base to tip.

We recommend using a classic eyelash curler such as the Eylure Eyelash Curler.

Step three: apply the mascara

Once you have selected the mascara that suits your needs, and have curled your lashes, the next step is to actually apply the mascara. Patience is key for this part, but as long as you use the same technique every time, you should always get great results.

Start by positioning the mascara wand at the root of your lashes underneath them. Slowly ‘wiggle’ the brush from the root, upwards making sure to evenly coat all of your lashes with product from base to tip.

Continue this step in sections, as it is unlikely that all of your lashes will be coated in one swipe. Repeat this if you require two coats of mascara.

Step four: comb the lashes

After you have applied the required amount of mascara, combing your lashes is a great way to remove any clumps and add extra definition. The Japonesque Brow and Lash Comb is the ideal two-in-one tool to use for this step.

Simply use the comb end to gently comb upwards through your lashes, removing any excess mascara that may have formed into clumps.

What are your top tips for applying mascara?