SWEED Lashes

About SWEED Lashes

SWEED Lashes was initially founded by Gabriella Elio, and is now currently one of the biggest lash brands in Sweden.

Established in 2015, these super lashes have just landed at FalseEyelashes.co.uk for the very first time! Naturally, we're super excited, and we know you're just going to love these luxury lashes.

Business owner Gabriella is one of Sweden's most iconic makeup artists and has collaborated with several outstanding girl bosses in the beauty industry.

Gabriella's previous collabs include Terry De Gunzberg and Nikki Wolff.

The SWEED brand

What makes SWEED stand out is their translucent cotton band that makes applying false lashes seamless for beginners and professionals.

All SWEED Lashes are handcrafted and if looked after carefully, they can be reused up to 10 times.

For those who haven’t guessed, the title for this company comes from the combination of two words! Sweden and sweet – which together create SWEED!

Gabriella wanted to make her country known to the beauty industry, and the iconic blue box that houses the products resembles those commonly found in sweetshops in Sweden (usually created only for macaroons, sweets, and yummy bites.)

SWEED Design

When asked why she chose this gorgeous blue as part of her brand development, Gabriella commented saying that she had always loved the colour of the Riva boats and the Mediterranean Sea.

So she decided to choose the retro round box (in blue) and it took her almost 2-3 years to come up with the final design.

Nothing like it had ever existed on the market in Sweden, so the new invention took a bit of time to come to completion!

Gabriella was totally obsessed - “The BOX just has to be round!” Considering most other suppliers still offer lashes in square boxes, her decision was a hit, and certainly well worth the wait!

From the box to the lash design, SWEED is a company that is setting the standard for others in the industry – and the bar is certainly set rather high!

Sustainable and Reusable

SWEED is all about sustainability, and for this very reason, the lashes can easily be used for up to 10 occasions. What's more, you can also store your lashes in the recycled SWEED box (in between applications).

The products offered here are certainly a secret weapon, for both celebrities and makeup artists alike. You can easily achieve a red carpet look with these luscious lashes.

Gabriella, who is clearly a star in her own right, is constantly on the lookout for new collaborations, and she has recently teamed up with Ida Ekman to create a stunning new range too.

Innovative, fun, funky, and fresh, what’s not to love about SWEED!

SWEED false lashes are high quality and high performance, and they are becoming the go-to false eyelash for industry professionals.

From the red carpet to a Royal wedding, there’s no end to the glamour that these luxurious lashes can provide you with!

SWEED – The Collection

For two of our favourite items found in the SWEED Collection, just take a look in more detail at the SWEED false eyelashes below:

Nikki No Lash-Lash

In collaboration with Nikki Wolff, these stunning lashes – Nikki No Lash-Lash - are some of the very best that SWEED has to offer. You can easily create a stunning yet subtle look with these synthetic superstars.

Both SWEED and Nikki Wolff are determined to create lashes that can be used by anyone and everyone. So no matter whether you’re a newbie to the lash game, or you have been here for years, these babies will work just fine!

Choose from fluttery lashes, lightweight, or singular clusters. Each style comes in different lengths too, so you can easily create a plethora of looks.

If you are looking for a more natural type of look with an effortless feel, choose the shorter clusters.

Or if you are looking for a more defined eye, then the longer clusters will work great. Place them in the outer corners of your eye, and watch your definition pop!

Nikki No Lash-Lash Lashes are durable, they’re long-lasting, and yes you guessed it you can wear them for up to 10 occasions.

100% totally recyclable packaging should make your heart sing somewhat, and the box is just to die for.

Be kind to the planet, and choose SWEED Lashes for your falsie needs! If you’re searching for a product that is vegan-friendly and cruelty-free, then look no further! SWEED has got you covered.

Terryfic 3D

SWEED by Terry Lashes in style Terryfic 3D feature criss-cross lash strands. They're the ideal falsies for creating a dramatic, striking finish.

These SWEED eyelashes are ideally suited for a big night out or evening wear. They are sure to turn heads wherever you go.

• Easy to apply
• Dramatic style
• Handmade

Created by Terry de Gunzeburg, an incredibly well-known beautician and perfume creator, some of her products are even featured in Liberty, London!

Each box contains one pair of SWEED by Terry lashes in style Terryfic 3D, but the lash glue is sold separately. Don’t worry though, because we have plenty of affordable options in our online store.

We also offer FREE Royal Mail Tracked delivery within the UK when you spend £20 or more!

Lashes For Any Occasion

SWEED Lashes provide so many different styles, perfect for any occasion. Take your pick as to whether you want your lashes to be wispy, dramatic, natural, voluminous, lengthening or glamorous. 

They offer a variety of products to help achieve your desired look, so feel free to decide between strip lashes or SWEED individual lashes and decide if you want to top it off with mascara and eyeliner, as SWEED also offer their own brand of these.

After carefully selecting the desired products you want, make sure to double check if the lashes come with a glue.

If not, fear not, SWEED sells their own adhesive, or if you want to browse through a more diverse range, make sure to check out DUO, listed here at FalseEyelashes.co.uk.

SWEED's eyelashes are known to be light as feathers. Customers find them so comfortable to wear because they feel weightless on their eyes - perfect! What more could you ask for?!

It keeps on getting better, as SWEED's lashes are animal friendly and 100% vegan. As SWEED puts it, "We believe in love - for every little creature on this planet." And we couldn't agree more.

What's more, there are styles to suit all eye shapes, whether you have small or hooded eyes

Support a brand that believes in products being completely cruelty-free and vegan friendly by buying SWEED false lashes.

SWEED Makeup

SWEED has now branched out into makeup, including mascaras, eye pencils and brow pencils. 

SWEED Lashes Mascara

SWEED makes two different types of mascara that lift and elongate lashes from root to tip for glamourous and seductive eyes. SWEED mascara is perfect for a special occasion when you want to make an impression. 

SWEED – Removing Lashes + False Lash Hygiene

Removing SWEED Lashes

Okay, so you’re all set and ready to order, but you’ve never used falsies before. Well, not to worry, we can help.

We’ve come up with a few tips and tricks to make your false eyelash removal and hygiene care a walk in the park! After all, everyone likes it when things are a bit more straightforward.

Before you start with your makeup removal routine, you should in most cases remove your false eyelashes first.

One way to do this gently is to take a cotton bud/swab (soaked in remover/micellar water), then you can use this to soften your eyelash glue/adhesive.

Some other products that you might be able to find at home can include coconut oil or sweet almond oil, these work well for eyelash removal too.

Next, we would suggest running your cotton swab/bud along the line of your lash. After this, gently grab the lash extension (from the outer corner) and slowly peel it off and away from your natural lashes.

Top Tip: If you feel a pinch or any type of resistance, then just use some more Lash Remover and wait a little.

How to Clean SWEED Lashes

From home professionals to industry experts, anyone in the lash game knows you have to clean your falsies.

If not, you could be in big trouble! Cleaning your lash extensions is highly recommended, mainly because it helps to keep nasty bacteria away from your eye region.

Those who fail to do so, and therefore neglect their lash hygiene routine could likely suffer from severe redness, agitation, and irritability.

What’s more, is that you’ll prolong the life expectancy of your false lashes if you clean them regularly.

For more information on how best to keep your false lashes hygienic, just have a look at our simple yet effective step-by-step guide below:

1. Peel Off Residue

   If you take a closer look, you’ll easily notice the remainders of glue or adhesive stuck to the base of your falsies. What you can do is to peel this off gently, so that it can be re-glued for the next occasion. Just go slowly, you don’t want to rip your precious falsies.

2. Use a Cleaning Solution

   You can easily create a cleaning solution to rinse your lashes. You can do this by filling your sink (or a small bowl) with lukewarm water and a touch of gentle soap. If you want to, you can also use liquid eye makeup remover, whichever works best.

   If you want to go for a well-reputed option, we would recommend taking a look at our two bestselling false eyelash cleaners:

   • Eyelash Emporium – Off Camera Lash Cleanse Set
   • Eyelash Emporium – Retake Studio Strip Lash Cleanser
     
     
3. Clean Your Lashes

   Pop your glorious lashes, individuals, or strips, into your water/solution. Rub them gently and carefully, noticing that the mascara and other makeup begin to dissolve.

   Top Tip: Discard the dirty water once it has been used, this must never be re-used for cleaning!

4. Let Your Lashes Dry

   Before you set them to dry, just double-check that there is no residue remaining. Once you’re sure, leave them in a clean place to dry off.
   
   You can also pat them dry if you are in a bit of a hurry, just make sure you use a clean, dry cloth – tissue isn’t recommended!
   
   Unfortunately, if you forget to clean or take care of your lashes, then the next time you choose to apply them you might have a bit of trouble. They could be caked in mascara, or not sticking because they contain a build-up of glue/adhesive.
   
   By keeping your fabulous SWEED eyelash fresh, clean, and totally glamorous, you’ll be provided with more uses and happy, healthier eyes.

5. We all know how gorgeous false eyelashes look, but it might be hard to pull them off with sore, red, and itchy eyes. Keeping your eyes safe and free from bacteria should always be your first priority!

Now you know exactly how to clean your lashes, as well as take care of your eyes. If you’re new to the lash game, learning the ropes might feel a little daunting, but it really doesn’t have to be.

We have plenty of tips, tricks, and guides on our site! For beginners, starting out can take a bit of getting used to. You might fumble, you might falter a little, but you will certainly get there and in style.

At FalseEyelashes.co.uk, we are all about lashes, and if you ever have any doubts, we would be more than happy to hear from you!

If the lash style you’re looking for isn't on our website, make sure to check back again as we’re always adding to the SWEED Lashes collection.

All orders placed here at FalseEyelashes.co.uk come with FREE Royal Mail Tracked delivery in the UK when you spend £20 or more.

Can't wait ’til payday? We offer Klarna Buy now, Pay later. No fees, no FOMO! Just great SWEED Lashes.

References

https://www.vogue.co.uk/beauty/article/nikki-wolff-sweed-lashes

https://www.thetimes.co.uk/article/the-six-lockdown-beauty-rituals-im-sticking-with-7nfm5d26x