Baddie B Lashes

Shop super stylish, premium lashes by Baddie B - right here at! With a range of super cute strip lashes for you to choose from, we know there's a Baddie B style for everyone, and every occasion.

About Baddie B Lashes

Launched in September 2018, Baddie B Lashes was founded by influencer and makeup artist Jennifer Ruiz, otherwise known as Jenny Sixty Nine on social media channels Instagram and Twitter.

Everything about Jennifer screams sass and glamour. Her ‘out there’ outfit choices and makeup looks are edgy, to say the least, but she nails it every time. By age 23, the social media influencer had already gained 1.3 million Instagram followers; here is a woman who knows what she is doing!

Jen has also built a steady following as a vlogger on YouTube, posting makeup and beauty tutorials, fashion advice, updates on her daily life and family, and even cooking demos. The definition of an entrepreneur! Her lashes and makeup are flawless in each video, a look many of her followers have always been desperate to re-create. Finally in 2018, after countless requests, she announced that was dropping her very own lash line; Baddie B Lashes. Though some might say she was a little late to the party, we say it’s a woman’s prerogative! And we believe these were certainly worth the wait. The initial launch showcased four styles, each style custom-designed for a glamorous, dramatic look.

Jen proudly states that her lashes are 100% Mink, “Because I don’t really f*** with lashes that aren’t mink.” Good to know! Her lash designs are 3D, and each style carries its own identity, reflecting her personal taste in false eyelashes. And she always looks fantastic, so who are we to judge?!

Each set of lashes has been designed with a flexible lash band for ultimate comfort, because gone are the days when we would suffer through an evening wanting to claw our eyes out. Thankfully irritating and uncomfortable falsies are now a thing of the past!

Why Baddie B?


The mother of Baddie B, Jennifer Ruiz began her career on social media, so it’s only right that her line of lashes is ‘Insta-appropriate’. Jen just loves to wear #Instahoe lashes to makeup events whilst doing makeup tutorials on her YouTube channel.

There are currently seven styles to choose from, #f***boy, #instahoe, #extra, #saucy, #baddie, #sugarbaby and #ig. Each style is of excellent quality; as Jennifer says herself, she stops at nothing less than perfection. No matter which style you go for, they are guaranteed to add a touch of glamour to your look.

100% Mink Fibres

Mink lashes are the lightest on the market, helping you to achieve the highly desired fluffy-eyelash look whilst being super comfortable. They are feather-light lashes that won’t weigh you down one bit. Mink lashes are about as close to the real thing as you can get, because they are matte with fluffy tapered ends much the same as our natural eyelashes.

New Human Hair Range

If mink fur isn’t your thing, don’t stop reading just yet. Three new styles have just been launched - #$nob, #plastic, and #babydoll. These three styles are made from human hair and/or synthetic materials and are 100% Vegan friendly and Cruelty-Free!


In her YouTube videos, Jennifer claims that Baddie B Lashes can be worn up to 25 times if taken care of correctly! This is an excellent rate of durability that is certainly far superior to many of its competitors.

Did we mention comfort?

It seems that everyone just can’t stop raving about how comfortable Baddie B Lashes are. The flexible lash band has been designed with quality and comfort in mind, snuggling up to the natural lash line for a fit so comfortable you’ll be able to wear them all day.

Created to suit ALL eye shapes

We are all unique and beautiful in our own special way. Baddie B lashes have been carefully cultivated to suit and enhance all eye shapes and can be carefully trimmed to adjust to your requirements.

Tell Me About The Range

Jennifer Ruiz states on her YouTube channel that she is fully committed to providing top-quality products to satisfy her growing tribe of loyal followers. When ordering Baddie B Lashes, you can expect a high-end product in beautiful packaging. Shop the full Baddie B Lash range here or read on to discover more about each style!

#baddie - She's the biggest and baddest lash! This style is fruity, full, and fluffy - offering maximum volume, length, and curl. This delicious design features a highly flexible band with sleek mink lash strands to add dimension. Look no further, this lash is just oozing in glamour!

#instahoe – Are you looking for insta-worthy lashes? Well, Baddie B Lashes in style #instahoe are going to be the ones for you! These amazing falsies are made from super soft mink hair strands and they are super voluminous. They offer a highly choppy and fantastically dramatic style, probably the most dramatic in the range. The 3D effect means these lashes are just perfect for a full glam finish.

#extra - EXTRA in every single respect! With thick, full length, criss-cross lash strands, these are perfect for a full glam look. These fluffy falsies comprise of a flexible lash band with sleek mink lash strands for a lavish and luxurious feel.

#f***boy – The perfect lash for a hot date. These falsies achieve more length than volume and feature long and wispy lash strands that look fantastic paired with eyeliner. This dreamy, dramatic style features a flexible lash band with silky mink lash strands.

#saucy – Fabulous and flirtatious. These lashes bring clusters in varying lengths, with a range of intensities to take to the party - they're made from super sleek mink stands. With a fluttery and fruity finish, we think these lashes are a must teamed up with glitter, or shimmer.

#sugarbaby - ‘Sweet but fierce’, not to be underestimated! This fluffy cat-eye style is guaranteed to glam up any look. 3D mink hair gracefully placed along a flexible band, these lashes are more natural-looking than others in the range, therefore would be suitable for a subtle, everyday look.

#ig – A spiky criss-cross lash style with varying lengths to help you achieve a gorgeous ‘doll-eyed’ look. These soft and glamorous lashes are made of 100% mink strands and feature a flexible band for ultimate comfort.

#$nob – These super dramatic lashes boast a spiky, full, and tapered appearance. Ideal for wear with or without winged eyeliner, this style is also Vegan friendly and Cruelty-Free!

#plastic - Lengthy, sparse, and super fluffy! Ideal for creating those barbie doll eyelashes. Pairs perfectly with winged liner (but looks just fine without liner too!). Vegan friendly and Cruelty-Free.

#babydoll - Baddie B Lashes in style #babydoll boast wisp and natural length. Ideal for creating natural makeup looks, suitable for wear with or without eyeliner. Vegan friendly and Cruelty-Free, made from high quality, synthetic fibres.

Celebrity Endorsements

Although new to the market, Baddie B false lashes have already been seen on and flaunted by several high-profile celebs, most notably Cardi B, Jeffree Star, and Becky G.

American rapper Cardi B wore Baddie B #saucy Lashes in her ‘Money’ music video, carefully selected by her make-up artist Erika La Pearl. "To finish off the look, I used false lashes by Baddie B Lashes in #saucy" she said. "These lashes really do the trick — loving them."

For those of you who have seen the video, you will know that Erika, along with the other stylists did not hold back when it came to styling Cardi. Dollars were spent, and the result? Eight epic outfit changes and an eye-popping makeup look which is definitely not for the faint-hearted. Baddie B #saucy lashes were the ideal accessory to achieve Cardi’s fierce, attention-grabbing look, and have since become so popular that they have been flying off the shelves!

Another fan of #saucy is none other than the rising entrepreneur, Jeffree Star. Founder and owner of his own makeup brand; Jeffree Star Cosmetics, the YouTuber was pictured slaying the lashes, which were selected by celebrity makeup artist Juan Alan Tamez.

Customer Reviews

But it’s not just celebrities giving their seal of approval. There are now so many satisfied Baddie B customers screaming from the rooftops (well, via their social media accounts) that it’s pretty hard to ignore the huge impact this young brand has already made.

Baddie B lashes are HANDS DOWN the best quality lashes I’ve ever purchased. I buy every style over and over again. I sometimes get other brands and when I put them on I say “there’s nothing better than baddie b” Kaitlyn

“I love Jenny69 and when I tried her lashes for the first time I was blown away. Unfortunately, since my eyelashes are not very long and don’t have much volume, I’ve often had to use fake eyelashes. The Baddie B lashes are wonderful in showcasing long, sexy, and beautiful lashes. They are great quality and can be easily reused if handled gently.” Sarah

“I came across the reviews of the false eyelashes from this brand online. I was amazed by the reviews and wanted to use it once on my own. When I got the pair for me, they were actually super fluffy, soft and gorgeous to look at. They sat comfortably on my eyelids and were super comfortable.” Becky

How Do I Get The Most Out of My Baddie B Lashes?

Jennifer Ruiz herself states that if taken care of correctly, Baddie B Lashes can be used for up to 25 occasions, which is double that of other big brands out there. This is a huge claim, and you want to know how, right?! Follow our simple lash care guide below to keep your lashes looking gorgeous and ready to use again and again.

How do I remove my Baddie B lashes?

  1. Begin by removing makeup using an oil-free makeup remover such as micellar water.
  2. Before removing from your eye, gently dab makeup remover over the lash band (you could use a soaked cotton pad or cotton bud).
  3. Remove lashes by holding the outer corner of the lash base and carefully peeling towards your tear duct.

Should I clean my Baddie B lashes?

Absolutely! Use a cotton pad or cotton bud soaked in oil-free makeup remover to gently rub the lash bands until all traces of adhesive and makeup are dissolved. Gently pat dry with tissues to absorb excess water before storing.

What is the best way to store my Baddie B lashes?

  1. Make sure your lashes are completely dry before storing them.
  2. Store lashes in the Baddie B lash tray (exclusively designed for this purpose!) and replace the original cover.
  3. Store in a shaded and dry place.

Can I wear mascara with my Baddie B lashes?

Less eye makeup will help your Baddie B lashes last longer. You can apply mascara on top of your natural lashes, but we advise you to apply this before your false lash application.

If you’re new to the lash game, the Ultimate Beginners Guide to False Eyelashes tells you everything you need to know about falsies. The guide offers you valuable information from selecting the right style for your eye shape, to applying your chosen lashes.

Okay I’m Sold! Where Can I Order?

Here at, we put our customers at the forefront of everything we do. As you’ve probably guessed, we love lashes and we're on a constant mission to find exciting new brands to stock. On this occasion, you asked, and we delivered. We are now proud official UK stockists of the Baddie B range, which are already flying off our shelves!

Although relatively new to the eyelash market, Baddie B is a strong contender with some of our more established brands. Small yet mighty, Baddie B is already making a huge impact, and we do not doubt that as the brand develops it will continue to go from strength to strength.

We pride ourselves in stocking the biggest and best range of false eyelashes, from some of the biggest brands in the industry. You will not find a better selection anywhere else in the UK or Europe… don’t believe us? Just have a browse of our online store and see for yourself!

Just before you leave to get your hands on a pair of Baddie B Lashes, don't get caught out. Lash glue will need to be bought separately for these lashes, but guess what? In addition to our staggering range of falsies, we also offer many varieties of lash glue, liner and remover, as well as a large brow range! Check out DUO for an incredible range of glues and adhesives. is your one-stop-shop, helping you achieve your dream look for an affordable price using some of the most recognized names in the business.

And what’s more, every single order placed on our website qualifies for FREE Royal Mail Tracked delivery in the UK when you spend £20+, giving you even more reasons to order with us now!