LashBase

LashBase

LashBase is one of the biggest names in the wonderful world of professional lash extensions. Building their business from scratch, they are now one of the most successful lash extension brands in the UK, having won multiple awards for their high-quality products.

Professional lash technicians and their clients may already be fairly familiar with LashBase. They have certainly created a very big name for themselves within the industry. But what many people may not know, is that LashBase is a family business, run by the founder along with her husband and three sons. Julie Butler was a stay-at-home mum, and in 2009 she decided to launch her own beauty business from the back garden of her home in Hampshire. What started initially as a small ‘passion project’ applying lash extensions and training artists, quickly turned into something much bigger. Julie faced many setbacks along the way, however she kept fighting, and well, it has clearly paid off.

“I quickly realised that the quality of products on the market at the time was very poor and the prices were also ridiculously high.” Julie Butler

Convinced that there must be better alternatives available, Julie began to source her own products to use on her clients, including individual eyelash extensions and lash glue. From there everything snowballed. LashBase was born, and through hard work and determination, the family has built the brand into the multi-million pound empire it is today. But for Julie, it’s not all about sales figures. The aspect of the business she is most proud of, and what gets her out of bed every morning is educating others.

“My favourite part is that we can help people progress in their lash careers. Whether that’s through our training, our products or with our online content it’s extremely rewarding being able to help others learn a new skill or introduce them to a product they can now no longer live without. That’s why I started LashBase to begin with, to help people and offer advice and to be here 10 years later knowing we have built this fantastic community all over the world– it’s the best feeling.” Julie Butler

LashBase has bagged several industry awards over the last 10 years, including ‘Best Lash Brand’ at the National Beauty Awards for three years running, as well as ‘Best Lash Brand’ at the Lux Lifestyle Magazine Awards and Guild Awards of Excellence. It seems there is just no stopping Julie and her team!

Why LashBase?

LashBase has a huge following of professional MUA and lash technicians, who are queuing up to get their hands on their wide range of products. LashBase is renowned for its professional lash extension products, as well as a huge range of accessories including tweezers, lash lift systems, eye pads, lash tint kits, and more.

But it’s not just professional products that LashBase is famous for. On top of their already impressive range, LashBase now supply a full collection of retail products in their new endeavour; LashBase Beauty. This consumer range is aimed at anyone and everyone, and includes 15 different styles of strip lashes, strip lash glue and their innovative new eyeliner adhesive. As featured in Warpaint Online Magazine, these retail products are produced using the same quality fibres and methods as their professional counterparts, meaning salon-quality results every time.

At FalseEyelashes.co.uk we are thrilled to be official LashBase stockists. We now carry the complete range of retail products. View our full product selection now, and achieve a salon-style lash extension look from the comfort of your home.

Ethical

Of course, as consumers, we understand the importance of sourcing high-quality products at affordable prices. Nowadays, many buyers place just as much importance on seeking out brands that are ethical and Cruelty-Free. Vegan products are becoming the norm, and to keep up with this increasing demand, we expect to see more and more brands launching ethical ranges in the coming years. We are proud to share with you that all LashBase products are Cruelty-Free and vegan-friendly, made from the highest quality synthetic fibres.

“We’re big on education, which is why we do our research. We know where our products come from, how they are made, and we ensure they meet all beauty regulations. We know the importance of product quality, which is why everything we stock has thought and hard work put into it. We don’t cut corners, we do everything by the book and that’s something we think is worth shouting about.” LashBase

We wholeheartedly support LashBase in their mission to produce and promote products that have a positive and sustainable impact on the environment and the consumers that purchase from them.

Affordable

Salon-quality doesn’t always mean salon prices! Once upon a time, the desire for perfectly fluttery lashes left us no choice but to go dashing to the salon every few weeks, brandishing our credit cards and preparing ourselves for hours of small-talk. Now, don’t get us wrong… we love our lash technicians, but for some of us there had to be another way of achieving the same results without forking out a small fortune.

When we were first introduced to the LashBase Beauty range, already being familiar with their professional products, we were blown away by the prices. How could a salon-quality product be so affordable?! We almost didn’t believe it, but there it was.

At FalseEyelashes.co.uk, you can grab yourself a pair of LashBase strip lashes for just £8.99, or why not go for one of the multi-packs? At only £22.99 for a set of 5 pairs, you’ll be saving some serious £££, and ensuring you stay fully stocked up with your new falsies.

Comfortable

Because LashBase are experts in the eyelash industry, it shouldn’t come as much of a surprise that their lashes are considered some of the comfiest on the market. Made from ultra-soft synthetic fibres (the exact same materials they use in their professional lash extensions) LashBase strip lashes sit comfortably and securely along your natural lash line, and are so lightweight you will barely notice you’re wearing them.

Tell Me About The Range…

We’d love to! As you may have guessed, eyelashes are our passion. We could talk about them all day. Working with some of the biggest brands in the business is a huge deal for us, and we get SO excited each time we have the opportunity to share a new brand with you. LashBase Beauty is one of these brands, and we are delighted to be official UK stockists, bringing you top-quality products at the best possible prices!

LashBase Beauty currently features 3 collections: Natural, Volume, and Mega Volume. Choose your vibe and we’re confident you will find the perfect lashes for any occasion. View our entire LashBase range here, or read on for a more in-depth look at some of our favourite products.

LashBase Beauty Natural Collection LB01 – Natural enough to be worn every day, but still offering a touch of glam, these super soft and Cruelty-Free lashes offer equal length strands of hair that spread out across the lash band, helping to accentuate the natural curve of any eye shape. Pop these bad boys on and you're ready to seize the day!

LashBase Beauty Volume Collection LB07 - Offering natural length, but bags of volume. The dense V-shaped clusters help to blend your natural lashes into your new fave falsies, with a texture like no other.

LashBase Beauty Mega Volume Collection LB14 – Silky individual strands that are layered together, to create the ultimate lash, boosting both fluff and length. The mega volume collection will help you to achieve the Russian extension look; fluffy, lightweight, and utterly gorgeous.

Now, even though all LashBase false lashes come with lash glue, we just HAVE to talk to you about their new 2-in-1 Eyeliner and Lash Adhesive. Cleverly designed to revolutionise your beauty regime, this innovative liner allows you to easily apply your strip lashes in seconds. No mess, no fuss! Fast-drying and long-lasting, this is an absolute must-have for your makeup bag. LashBase Eyeliner Lash Adhesive is available in black and brown for a bold finish, or clear for a beautifully natural result.

#WearingLashBase

It is very difficult to find a bad word to say against LashBase. Their premium-quality products, prices, branding, and company mission are all right on point, and hundreds of MUAs and social media influencers agree with us. These are just some of the many glowing reviews posted online:

“I've started to experiment with Lashbase Beauty vegan eyelashes, using their eyeliner lash adhesive. They are much easier to use than expected. One of my main tips is to try on the lash before using the liner. Make sure it's the right length for your eye shape, you might have to give the lash a little trim. It's taken me a few tries to get the hang of it. It's just like using liquid eyeliner (it comes in black or brown) and it's a 2 in 1 product so it applies like a liner but works like a glue. The eyeliner is an adhesive allowing the strip lash to stick to the eyeliner. The key is to get it as close to the lash line as possible. It’s taken some practice and now it just takes me moments to put on my lashes. I'm feeling happier, more awake and smiling like a normal person!” Bare Fashion

“During lockdown I really wanted to feel normal again and lashes is my thing. THIS SET RIGHT HERE GIRLS...is the ONE! Perfect length, felt like have had my individuals on and lightweight. Definitely getting a few more.” Nezrine

“I am SO excited to see that their strip lashes have been made using the same fibres as their professional lashes are made from – what I mean by that is, the individual lashes they sell to lash techs are extremely soft and fluffy to mimic that of real human hair lashes, and these strips appear to be made of the same, and in a variety of styles that I’m genuinely impressed by.” Shonna Scott, Professional Makeup Artist

Aftercare Tips and Tricks

Now that you’ve found your new favourite pair of LashBase falsies, you’ll want to keep them in tip-top condition at all times, right? Read on to discover our in-depth guide, revealing our advice on how to get the most out of your luscious lashes.

If you’re a complete false lash newbie, don’t panic… we’ve got you! Check out our Ultimate Beginner’s Guide to False Eyelashes, where you will find everything from tips for easy application, to how to choose the right style to suit your eye shape.

How do I keep my LashBase lashes in good condition so they can be reused?

When removing lashes from your eyes, make sure you remove them gently. You can store your LashBase lashes in their original case so they don’t lose their shape.

Before storing, it is important to clean the lash band in micellar water. Use a cotton pad or cotton bud to gently rub the lash bands so all traces of glue and makeup are dissolved. This will increase the longevity of the lashes.

Can I apply mascara?

You can apply mascara on top of your natural lashes, however, they will limit the number of wears you can get out of your lashes. We’d advise you to apply your eye makeup and mascara before applying your false lashes.

How do I remove false lashes?

Be very careful not to apply too much lash glue on the strip of the lash, otherwise it’ll make removal harder and may damage the lashes. To remove, pull gently from the outside edge and peel the lash band inwards towards your tear duct.

How long do LashBase lashes last for?

LashBase lashes are made from premium quality synthetic fibres, and are designed for durability. If you look after them correctly using our tips above, they should last for up to 10 wears.

I’m ready to order!

We don’t blame you! You can shop our fantastic collection of LashBase products right now in our online store. And as a thank you for shopping with us, we’re even throwing in FREE 1st Class delivery in the UK when you spend £20 or more!

Don’t forget to subscribe to our mailing list to stay up-to-date with all our latest news and offers, as well as giving us a follow or like on Instagram, Twitter, and Facebook. We are constantly searching for new brands and regularly post special offers and discount vouchers…you do not want to miss out!

Welcome to the community, may your lash game be forever strong.

References

https://www.portsmouth.co.uk/business/waterlooville-based-lash-brand-celebrates-10th-anniversary-after-starting-founders-back-garden-1319317